Privacy Policy

1. Information We Collect

Information you provide directly

When you complete the application form on the Site, you give us:

• Contact information: first and last name, email address, mobile phone number.
• Property information: service address, city, state, ZIP code.
• Solar system details: system size, install year, original installer, ownership status (cash, loan, or PPA/lease).
• Utility information: your current Transmission & Distribution Utility (TDU), your current retail electric provider (REP), and your average monthly electric bill.
• Identity and consent information: date of birth, soft credit pull authorization, and program terms acceptance.
• Communication preferences: whether you have opted in to receive text messages.

Information collected automatically

When you visit the Site, we may automatically collect:

• Usage data: pages visited, time spent on each page, links clicked, form steps completed.
• Device data: browser type and version, operating system, screen size, IP address, and approximate geographic location derived from IP.
• Marketing-attribution data: UTM parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term), the URL that referred you to the Site, and your landing page on first visit.
• Local storage: we use your browser's localStorage to remember your form progress so you don't lose information if you close the tab. This data lives on your device only and is cleared after submission or after 14 days.

2. How We Use Your Information

• To determine your eligibility for the Solrite Battery Virtual Power Agreement program;
• To contact you by phone, email, or text (if you opted in) about your application, scheduling your welcome call, your video verification call, your site visit, your installation, and ongoing program operations;
• To dispatch your project to one of our trained installer partners for site visit and installation;
• To facilitate your enrollment with an approved retail electric provider (currently Abundance Energy);
• To perform a soft credit inquiry (no impact on your credit score);
• To process payments and manage your account if you become a customer;
• To improve the Site, our services, and our marketing;
• To measure and attribute the performance of our marketing campaigns;
• To comply with applicable law, court orders, and law-enforcement requests;
• To protect Solrite, our customers, and the public from fraud, abuse, or security threats.

3. How We Share Your Information

We share your information only with the parties below, and only as necessary to deliver the program:

• Solrite-network installer partners: the trained installer assigned to your project receives your contact and property information so they can schedule a site visit and complete the install.
• Abundance Energy (or another approved retail electric provider): receives the information necessary to enroll you in your new electricity service.
• Service providers: we use third-party services to operate the program, including Loops (transactional and marketing email), Lob (direct mail), Google (Analytics), and Firebase (data storage and authentication). These providers are contractually obligated to use your information only as we direct.
• Finance and credit partners: for the soft credit inquiry and for any payment processing during the agreement.
• Legal and compliance recipients: if required by law, subpoena, or court order, or to enforce our rights.
• Successors: if Solrite is involved in a merger, acquisition, sale of assets, or similar transaction, your information may transfer to the successor entity, subject to this Privacy Policy.

We do not sell your personal information.

4. Cookies, Pixels, and Analytics

We use cookies and similar tracking technologies, including:

• Google Analytics 4 to understand traffic patterns and measure conversion. You can opt out using Google's opt-out browser add-on.
• localStorage on your device to remember your form progress and your first-touch marketing-attribution data.
• Pixel and link tracking in marketing emails sent by Loops, to measure opens and clicks.

5. Data Retention

We retain application information for as long as it is reasonably needed for the purposes described above. Specifically:

• Disqualified or unsigned applications: retained up to 24 months in case the customer's situation changes (e.g., they get out of a PPA or move into an eligible TDU territory).
• Active customers: for the duration of the Battery Virtual Power Agreement (20 years) plus a reasonable period thereafter for legal, financial, and warranty purposes.
• Marketing data: retained until you opt out or your account is closed.

6. Your Rights and Choices

• Access, correction, or deletion: email hello@vppsolrite.com with your request. We'll respond within 30 days.
• Email opt-out: click "unsubscribe" in any marketing email from us.
• SMS opt-out: reply STOP to any text message from us.
• Marketing opt-out: contact us at the address below to be removed from all marketing.
• Texas residents: you have specific rights under the Texas Data Privacy and Security Act (TDPSA). Contact us using the information below to exercise them.

7. Children's Privacy

The Site and the program are not directed to anyone under 18. We do not knowingly collect information from children. If you believe a child has provided us with information, please contact us so we can delete it.

8. Security

We use reasonable technical and organizational safeguards to protect your information. No system is perfectly secure, however, and we cannot guarantee the security of your data in transit or at rest.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects when we last revised it. Material changes will be communicated by email or through the Site.

10. Contact Us

Solrite Electric, LLC
1105 Washington Ave
Waco, TX 76701
Phone: 346.398.3638
Email: hello@vppsolrite.com